“These items are a great alternative to traditional tobacco products and can also help users finally kick their habit,” he added. Electronic cigarettes (e-cigarettes) look similar to traditional cigarettes, but function differently. Nicotine is heated inside an electronic device that creates a smokeless vapor, which is then inhaled by the user. The nicotine-infused vapor is often flavored and free from the harmful tar, carbon monoxide and chemicals found in traditional cigarettes. For many, e-cigarettes provide a way for users to slowly taper down their tobacco use.
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FDA faces dilemmas in regulating e-cigarettes
Benowitz, MD, of the University of California San Francisco and Maciej L. Goniewicz, PhD, of Roswell Park Cancer Institute, Buffalo, New York, suggested in the Journal of the American Medical Association. They explained the unknowns, weighed the agency’s options and made several recommendations for how to proceed in a Viewpoint published online. First introduced in 2007, e-cigarettes are the latest form of nicotine replacement therapy (NRT). The mechanism of action is a battery-powered device that heats a nicotine solution, creating an inhalable vapor without burning tobacco products or other toxins usually found in cigarettes.
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Eonsmoke Electronic Cigarettes Reaches 15,000 Retail Locations in USA
Reynolds has announced similar news with their brand, Vuse which is expected to go national later this year. Lorillard already sells an e-cigarette under the Blu Cigs trademark after the acquisition was made in April 2012. “The brand is really starting to expand nationally as we pursue an active growth strategy which involves continuous product development investment and vast marketing expenses,” says Michael Tolmach, the Chief Executive Officer of Eonsmoke, LLC. “Eonsmoke is being introduced by distributors both internal and independent to retailers every single day and our unique rechargeable brand continues to take market share,” says Mr. Tolmach.
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