e-cigarette Brand Signs ESPN Deal

E-Cigarette Battery Explodes In Car, Couple Sues

Certainly, sports with its young male audience would offer one attractive venue for expansion. One of the brands, e-Swisher, says its deal with the World Series of Poker (WSOP) brings signage on ESPN broadcasts that will continue in the fall. E-Swisher has already had exposure on ESPN, as its brand is seen on a car in the NASCAR Nationwide Series. ESPN is one of the cable networks that takes ads for e-cigarettes. E-Swisher has a two-year deal with Caesars Interactive Entertainment to serve as the official e-cigarette of the WSOP, which has been going on since May 29. The agreement covers on-site signage, including in a players lounge and outdoor smoking area; signage visible on ESPN; exposure on wsop.com; and social media exposure on Twitter and Facebook.
For the original version including any supplementary images or video, visit http://www.mediapost.com/publications/article/204368/e-cigarette-brand-signs-espn-deal.html

They were on their way to the Los Angeles International Airport for a volunteer trip to South America back in March, she told CBS News. She was charging a VapCigs e-cigarette when her husband thought he smelled nail polish remover. “I looked around and I saw the battery to the (e-cigarette) dripping,” Ries said. “I went to unscrew it and the battery started shooting fire toward me and then exploded and shot the metal pieces onto my lap.” Her cotton dress caught fire said Ries, “I got severe second-degree burns on both the back of my upper thighs and my lower buttocks.” She described the battery’s malfunction as “a blowtorch type of fire and then an explosion.” Her quick-thinking husband pulled the car over into the emergency lane and threw a cup of coffee on her to put the fire out. Ries said she’s still visiting doctors at UC Irvine Health Regional Burn Center. Gregory Bentley is representing the Ries’ in a lawsuit against Benham Zolgdahr, the retailer, and Corona-based VapCigs.
For the original version including any supplementary images or video, visit http://laist.com/2013/07/12/e-cigarette_battery_explodes_in_car.php

Sherman man’s e-cigarette explodes while charging

Wynn said. “I believe we need more research to determine whether the electronic cigarettes are harmful or helpful for patients.” As for the Sloans, they say they’ll never try another. “Every time I see someone buying one at a gas station or anywhere, I let them know that you know, be careful because they can explode,” Sloan said. Dr. Wynn wants to study the long-term effects of the e-cigs, to find out whether they actually do improve smokers’ health. He needs 200 participants for the study.
For the original version including any supplementary images or video, visit http://www.kxii.com/home/headlines/E-cigarette-explodes-in-Texoma-mans-home-215771641.html


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